Privacy Policy — Merseytec Locksmiths
Last updated: 25/11/2025
Merseytec Locksmiths (“we”, “us”, “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and protect your personal information when you
use our website merseyteclocksmiths.co.uk or contact us.
1. Information We Collect
a) Contact Form Information
When you fill in our contact form, we collect:
- Your name
- Your phone number
- Your email address
- Any message you send
This information is sent directly to our email inbox.
b) Website Analytics (Google Analytics)
We use Google Analytics to understand how visitors use our website.
Google Analytics may collect:
- Device information
- Pages visited
- Time spent on site
- Browser type
- General location (not exact address)
This data is anonymous and is used only to improve our website.
2. How We Use Your Information
We use your information for:
- Responding to your enquiries
- Providing locksmith quotes and services- Improving our website performance
- Basic record keeping
We do not sell, share, or trade your data with any third parties for marketing purposes.
3. Lawful Basis for Processing (GDPR)
Under GDPR, we rely on the following lawful bases:
- Contract – When you contact us to request a service
- Legitimate Interests – To run and improve our business (Google Analytics)
- Consent – When you choose to submit your information via our contact form
4. Data Storage & Security
- Contact form messages are stored in our secure business email account.
- We take reasonable steps to protect your data from loss or unauthorised access.
- We do not store payment information on our website.
5. How Long We Keep Your Data
We keep enquiry emails for up to 12 months, unless:
- You request us to delete them sooner
- You become a customer, in which case records may be kept longer for legal/tax reasons
6. Cookies
Our site may use cookies for:
- Google Analytics
- Basic site functionality
You can disable cookies at any time in your browser settings.
7. Your Rights (GDPR)
You have the right to:
- Access the personal data we hold about you
- Request corrections
- Request deletion of your data- Object to processing
- Withdraw consent
- Make a complaint to the Information Commissioner’s Office (ICO)
8. Third-Party Services
We may use trusted third-party services:
- Google Analytics
- Web hosting provider
These providers follow GDPR requirements.
9. Contact Us
If you have any questions about this Privacy Policy or want to request your data, please contact:
